AIS 030 - Customer Relations Management (CRM)

Introduction

CRM stands Customer Relations Management. Its main objective is to help sales department to efficiently manage their customers to increase sales by tailoring each customer's needs differently. As new items get to your place, it also alerts salespeople to contact the potential customers for that particular item.

Customers will be able to intereact with your web site, where they can update their company information, check what items they bought in the past, their A/R status, submit a sales order, review an order, as well as track their orders. It also let the customers to find out when the products they are looking for are scheduled to become available.

Other AIS users will enjoy more adequate function than others, such as the order entered thru your company's web site will become their PO. just by clicking a button. A PO entered by AIS users thru your company's web site will also become their sales order simply clicking a button without any additional work. A product information can be transferred to other AIS user's database if your company gives the permission to do so.

 

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Last update: January, 2005.